Wang Bianfang

Professor

ADDRESS：166Science avenue, Hi-tech zone, Zhengzhou, China

PHONE：0371-86609618

E-mail：wbf_zz@163.com

Websites：

Research Fields：Marketing Management

Educational Backward：

2004/09 – 2007/01 East China Normal University ,International Trade, Master degree

1987/09 – 1991/06 Shanxi Finance and Economics University, Trade and Economic ,Bachelor degree

Courses Taught：

Marketing；Marketing Theory and Techniques

Research Achievements：

Papers:

[1]Analysis of factors influencing trust financial services customer satisfaction -- An Empirical Test Based on mathematical model，Journal of Yunnan University of Finance and Economics,2013.03

[2]A new way to enhance the marketing efficiency -- Based on the combination of the mathematical model of system，Journal of Hebei University of Economy and Trade,2013.03

[3]Study on the supplier evaluation and selection based on risk analysis，Study on productivity,2010.08

Monographs:

[1]Wang Bianfang.Channel management and the dealer marketing strategy，Henan people's Publishing House，2009.11

[2]Wang Bianfang,editor. Marketing, Nanjing University Press，2009.08

[3]Wang Bianfang, deputy editor. The theory and practice of marketing, Tsinghua University press，2008.02

[1]Henan provincial government decision-making research: Research on integrated model of regional tourism resources in Henan

[2]Subject of Science and technology department of henan province：To speed up the formation of a new pattern of urban and rural economic and social development research in Henan.

Ongoing Projects：

Planning Office of Philosophy and Social Sciences of Henan Province:Research on the talent support system of Henan development of strategic emerging industry

Honors：

2009 The First grade award of Humanities and Social Sciences Outstanding achievements